this was forever ☾
May 17, 2017


The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”.

April 23, 2017

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Pantene just launched the biggest haircare innovation in 30 years! For the first time EVER, shampoo alone can penetrate the hair cuticle to replenish lost nutrients and restores the hair follicle. This matters because, while other shampoos coat the surface with conditioning ingredients, this new formula goes beyond surface cleansing to repair and strengthen. So now, hair washing doesn’t need to be a once or twice a week occurrence—daily hair washing is back!