this was forever ☾
October 8, 2013

Mood [Cold]
Currently Playing [Miley Cyrus – Wrecking Ball]


I love seeing designer collaborations with mass retailers. Think about the recent Phillip Lim for Target collection and the Isabel Marant for H&M one that’s launching next month. Tide Pods is pleased to announce an exclusive partnership with Canadian fashion designer, Kimberley Newport-Mimran, for Pink Tartan. This partnership marks Tide’s first designer collaboration in Canada. The Pink Tartan Washable Collection for Tide Pods will consist of must-have washable pieces inspired by Newport-Mimran’s signature style. From technical pant to the everyday top, these essentials sportwear pieces can easily transition from day to night and are made with beautiful washable fabrics.



“One of the reasons I partnered with Tide Pods is because I aspire to design clothes that are functional and that fit into the busy woman’s lifestyle,” said Kimberley Newport-Mimran, president and creative director, Pink Tartan. “Each piece from the Washable Collection is not only easy to wear, it is made from quality washable fabrics that I trust to be easily cared for at home with Tide Pods”.

Honestly, the quality of the items are superb! They are so nicely made and feels very nice when you touch them. It actually makes it hard for me to believe that one can easily just toss it in the washing machine. I love the idea of not having to pay for dry cleaning and worrying about whether or not the washing machine will ruin my clothes.

Tess (Blog here), Rica (Blog here) and I are the Pink Tartain x Tide Pods launch event.

The Pink Tartan Washable Collection for Tide Pods will be available in store this fall throughout 2014. For more information, visit www.tidefashion.ca and www.facebook.com/Tide

Also, be sure to check out Brand Saver website for exclusive savings for Tide products!