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With Mother’s Day just around the corner, I thought it would be a great idea to show you what I’ll be getting my mom this year. My mother usually doesn’t like to wear a lot of fancy jewelries but rather prefer items that are classic and simple. And I think these bracelets and charms from Persona are the ideal for her because they are just that: elegant and clean but with a touch of playfulness. And with so many different charms, it’s hard to not find one that’s suitable for every mother. Plus, beads and charms range in price from $20 – $70 and are compatible with bracelets from other leading bead brands. (MAKE SURE TO STAY TUNE UNTIL THE END TO LEARN ABOUT THE CURRENT PROMOTION!)

Persona® is a collection of stylish and unique jewellery comprising of interchangeable beads and charms that can be worn on bracelets, earrings and necklaces. Persona® is sold across North America through Zales, Gordon’s, Peoples, The Bay and independent retailers. Persona® jewellery is of exceptional quality and includes beads of sterling silver, Italian glass, Austrian crystal, 18k carat gold overlay, gemstones, and colourful enamel. The variety of beads inspires women to create beautiful pieces that express their unique personality and versatile style. Launched in 2009, Persona® is distributed by First Jewelry Limited based in Toronto, Canada. For more information visit

I was introduced to the 3 new collections from Persona that came out last month for Spring. The new collections consist of 3 ideas or 3 themes: Paradise, Vitral and Retro. I’m going to take your through each of them because they are so unique and special in their own ways.


Persona® introduces the new Paradise collection featuring bountiful florals, plush pastels and luminous crystals. The Paradise collection is one of three new collections of Persona beads and charms, available in stores late April.

The Paradise collection was inspired by the floral print and appliqué trends of spring fashions and features a range of floral designs in sterling silver, colourful enamels and Italian glass. The 3D effect of appliqué is created with a new multifaceted design featuring a hand carved stone bloom set in sterling silver and surrounded by a mélange of crystal, mother of pearl and hand painted enamels.

This has got to be my favourite collection out of the 3 because of the 3D floral designs! They are just so exquisite and so delicate!


And not to be missed, Persona’s Vitral collection is inspired by the majestic grandeur of Spanish stained glass. Glass beads, translucent enamels and faceted briolette stones radiate with light and colours, including rich reds, deep blues and regal purples.

I’ve always been a huge fan of the colour blue, it’s no wonder that I’m so drawn towards this specific collection. You can definitely see the play with light in the beads, which is an inspiration from stained glass.


Also new this April, Persona pays homage to the innocence of decades past with the Retro collection. Add some kitschy-chic style to your jewellery with a retro charm in sterling silver. Choose from iconic 50’s imagery including a milkshake, Cadillac, jukebox and Marilyn charm to name a few.

A super fun and super cute collection that has some of the iconic pieces from the past. It’s kiddish fun with a whistle charm that actually works!


Offer ends May 11th, 2013 at 11:59PM EST. Free bracelet offer is exclusive to each brand. Promotion is not valid on Persona Vault items and can not be combined with any other offer. Persona bracelet valued at $40, PersonaGirl bracelet valued at $20. The free bracelet is non-negotiable and not redeemable for cash, credit or merchandise. You can purchase Personal jewelry online or through their retailers.

Click here to enter the online store!