this was forever ☾
May 28, 2012

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The Woolmark Company is giving wool lovers the chance to make history by setting a new world record for the World’s Longest Social Scarf.

Launching on Tuesday 29th of May (tomorrow), The Woolmark Company’s ‘Wrapped in Merino’ campaign which runs on a microsite and on the We Love Wool community, aims to connect people in social media as they collaboratively design a giant virtual scarf. Each participant creates their own section of the scarf, adding their photo and customising the scarf design, before sharing it with their friends through Facebook, Pinterest and Twitter.


It’s a really neat idea and you can create your own scarf attached to a photo of yourself. You can choose your type of scarf, pattern and even color.


This is the scarf that I created! Of course, I had to make it match my outfit! Haha ~ It’s really fun to play around with the different types of scarf.


Look at that! Now I’m a part of the movement to create the world’s longest social scarf along with people from other counties! :) You know what else is really neat? Participants automatically enter the draw to win one of eight fashion prize packs, including Net-A-Porter vouchers and soft Merino wool scarves. Merino wool is mostly produced in Australia and is known to be the finest and softest wool. It’s a 100% natural and renewable resource making it super soft on your skin, and extra gentle on the planet.

Interested in being a part of this movement? Click here to start creating your own scarf!