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This miracle eyeshadow primer is unmatched by any other in the beauty industry! The genie in this bottle fulfills three wishes: eyeshadow that lasts, more vibrant and lasting color, and absolutely NO creasing. Apply Primer Potion to lids before shadow application. It dries down almost instantly (and invisibly), creating smooth lids that are super powered eyeshadow magnets.

The formula is full of silicone, which you beauty mavens know makes for a smooth and silky application. Packaged in a pretty genie bottle, our Potion applies with a magic wand and flocked applicator. Loved by makeup junkies and beauty editors alike, Eyeshadow Primer Potion is a cult favourite and Urban Decay’s #1 selling product.

Fill Weight: 10ml e 0.34 US fl. oz.

A little goes a long way! Apply a thin coat and let dry, then apply Eyeshadow as you normally would.

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Synthetic Beeswax), Trimethylsiloxysilicate, Propylparaben, Methylparaben, Ethylparaben, Butylparaben, Methicone, Isobutylparaben

I didn’t really see the need for an eyeshadow primer before because most of the shadows that I use, such as Kate and Majolica Majorca, doesn’t crease and the colours are already bery vibrant. However, I had heard such good things about this primer that I decided that it’s worth a shot. I do have drug store eyeshadows (especially the lower end ones) as well, so I thought that this primer would be useful for those shadows.

I only like this primer. Yes, the primer does make the eyeshadows more vibrant and it makes some makeup last for hours. It’s so strange, but when I use different brands of drugstore eyeshadows, the primer gives a different result. For example, it works great with Rimmel eyeshadows (long-lasting and bright colours) but when I used the new Maybelline quad that I bought, my shadows actually creased at the end of the day. It`s so strange. I`m not sure why this happens, but has this happened to anyone else?

Another reason why I only like this product is because of the packaging. Yes, the design is realy nice but I don’t like how the bottl is not transparent. There’s no way to see inside the bottle, thus, I’ll have to guess when I’ve used up all the primer. I think I’ll be really annoyed and frustrated when I’m almost out of the product.

Product (4/5)
Cost (4/5) – Pricey ($22 CAD) for a small amount.
Ease of Use (5/5)
Packaging (3/5)

PS, don’t forget to enter my giveaway, which ends August 31 for The Brush Guard. Follow the link on the side bar!

credit: urbandecay.com

  • it’s a great product but sadly i’m allergic to it..lol o_O i’ll have puffy eyes the next day. not pretty haha

  • i do love this product :)

  • most people “depot” their UDPP’s at the end and get a tonnn more from it :D this is suppose to be some HG product too haha sometimes i just use a sticky shadow pencil as base and it gets shadows to stick without creasing

  • I heard it depots really fast, before you get half way through it…
    I’m not sure though, jsut heard from other bloggers

  • Yeah it is really weird that it works good for some eyeshadows but not others. I want to try the “Sin” primer potion next :)

  • That actually happened to me too, which is why I don’t really swear by it either, haha XD It’s good, but not really that awesome for the expense~

  • what good timing…i was looking for a new eyelid primer (was using MAC). i like that this comes on a wand and not in a squeeze tube.
    thanks for sharing!
    xox alison

  • I love this primer, though I prefer Too Faced Shadow Insurance.


  • I saw a lot of youtube “tutorials” on how to use this product til’ the very end. They actually cut through the bottle and scraped the inside. I was surprised to see HOW MUCH PRODUCT stuck to the inner wall of the bottle. You might want to try that too to get your money worthwhile ;)


  • will try this out!! ive heard of great reviews for this.. :)

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